public relations and seo for today’s digital world

Establishing identity, brand and presence is the single most important factor in growing your business or organization.

And choosing a public relations agency to accomplish your wildest dreams – dreams that shatter Warhol’s mere 15 minutes – can be complicated in this day of 140 character or less information overload.

Although SEO has become a buzzword, what’s lacking is heart. Yes, keywords and phrases are an important part of your online presence, but adding heart and soul — your story — is imperative in creating a story that backs your online presence. Build that and your clients will come.

By fencing the power of the virtual world using search engine optimization (SEO), social media and web presence with the charm of front porch mentality, developing strong personal relationships with key influencers and customers, effitt helps individuals and organizations of all shapes and sizes build and establish their identity, leading to a fatter wallet – locally, nationally and globally