grow merced — a local campaign goes national

A good public relations campaign depends on several different components. Of course, you need strong social media presence and SEO that complements your campaign to your organization. Depending on the campaign, you also need local community support and buy-in that symbiotically weaves into your social media and SEO initiatives.

The Grow Merced campaign is a perfect example of combining the power of the web with the old front-porch mentality. The message was simple — buy local.

Using traditional media, Grow Merced was able to gain local attention to this call to action, and in fact, local Merced, CA merchants are now reaping the benefits. More Mercedians are patroning the once floundering Main Street storefronts, and the growing vitality and successes are evident — and contagious.

It was exactly the shot in the arm Merced needed.

But what about national attention?

This simple, but powerful video aligned with the overall Grow Merced campaign on a traditional media level reached new heights — all because of social media and SEO. Sure, the campaign could have just focused on local buy-in. By using social media, online presence and SEO, the Grow Merced campaign is spreading on a national level with more and more small economic development departments and cities interested in similar campaigns.

What are you waiting for?